Seto is the design label of husband and wife team Keita & Naoyo Seto. At first, we started as 9brand on the ninth month, 1999. As we are a family and we design our products in the usual daily life, we changed our name in 2008.

The concept of Seto is "Think creatures: design learned from living things" Since ancient times people have studied creature's shapes and modes of life, and in corporated these in our own lives. Seto takes this universal human vehavior and looks at living things from the perspectives of both biology and natural history, to create a new design.

Seto products are available through the online store (only for Japan), at our studio & shop in Kamakura city, close to Tokyo, or several dealers.

Also, we conceptually design covering a wide field, and present the graphic and product designs for other companies.

Seto
mail：kn@setodesign.jp
1-19-12 Omachi Kamakura-city, 248-0007, Japan
tel+fax:+81-(0)467-22-3441
(Sorry, we are not a good English speaker.)